February 5, 2008

Blue Cross of California to change name

Starting April 1st 2008, Blue Cross of California will be doing business as Anthem Blue Cross. Anthem will showcase their status as the nation's largest health benefits company.

Look for the Anthem brand (with the Blue Cross Logo)to deliver new a new product portfolio, including Medical, Dental, Vision, Employee assistance programs and more. Currently the Anthem brand is used by 11 other health plans throughout the country.

As the launch date approaches, we will be delivering you news and updates. Visit your California Blue Cross Premier Partner online http://www.quotebroker.com/